The Top 5 Online Marketplaces for Small Businesses
Expanding internationally could be challenging for many smaller businesses. However, there’s a method to sell to international customers using the same tactics and skill sets that a lot of online retailers curently have mastered. How? Online marketplaces.
While it could be time-consuming and costly to make a localized shopping website geared to a particular country, selling via local online marketplaces could be a relatively risk-free method for your small business to try out the international waters. Benefiting from the infrastructure of established marketplaces helps it be better to reach foreign audiences.
To obtain started, Endicia recently published a post rounding up a few of the top online marketplaces your enterprise should leverage to begin with selling internationally.
1. Top Online Marketplaces for Selling in Canada, Europe and Australia: Amazon and eBay
In the event that you live (and sell) in the U.S. and haven’t heard about Amazon and eBay, you’ve probably been living under a rock. It’s safe to state that Amazon and eBay will be the best-known & most popular marketplaces for internet sites and consumers in the usa. But, did you know they’re also the best-known in Europe and Australia? Both of these sites should be near the top of your list when you’re considering marketplaces to expand your reach across borders.
2. Top Online Marketplace for Selling in China: Tmall
For online retailers seeking to enter the rapidly growing Chinese online marketplace, Alibaba’s Tmall global marketplace may be your best option. Tmall is usually a Chinese-language site for business-to-consumer retail which allows small businesses to very easily operate in mainland China, Hong Kong, Macau and Taiwan without purchasing a local warehouse. One obstacle when entering international regions is adjusting a business to the neighborhood culture. Tmall helps by giving tips to retailers, such as for example advice on local fashions and trends.
Tmall.com currently features a lot more than 70,000 international and Chinese brands from a lot more than 50,000 merchants and serves over 180 million buyers.
3. Top Online Marketplace for Selling in Russia: Ozon.ru
Similar to additional emerging markets, Russia could be difficult to enter since it is suffering from limited payment options, because so many of the consumers don’t have bank cards. Cash on delivery may be the most prevalent payment system. However, the marketplace keeps growing 20 percent each year, and the ecommerce marketplace comprises primarily small merchants.
Ozon.ru is definitely the big dog with regards to online marketplaces in Russia. It had been the first Russian online retailer and will be offering products which range from books to electronics. In 2013, the business offered 3 million products and recorded $700 million in revenue.
4. Top Online Marketplace for Selling in Japan: Rakuten
Japan’s ecommerce marketplace is among the largest & most mature. Rakuten isn’t just the largest ecommerce site in Japan by far, but also among the largest in the world when it comes to sales. In 2013, Rakuten made up 28.8 percent of the full total ecommerce marketplace share, with Amazon creating only 18 percent.
5. Top Online Marketplaces for Selling in Latin America: Mercado Libre and Traetelo
Mercado Libre may be the most popular and largest ecommerce site in Latin America. Industry is devoted to auctions and ecommerce listings by third-party sellers, nearly the same as eBay (who’s actually a stakeholder in the business). From 2010 to 2012, Mercado Libre grew an impressive 70 percent, and the traffic was over triple that of Amazon.
Traetelo is another great option for U.S. retailers seeking to get were only available in Latin America. The web site offers U.S. retailers the chance to market their products in eight Latin American countries and simplifies aspects such as for example currency conversion, taxes and customs.
When looking to sell online with a marketplace, it’s easy to just think about Amazon and eBay initially. But, it’s vital that you remember that while these could be the biggest in the U.S., the landscape drastically changes as you cross borders. Be sure to examine these top online marketplaces when taking your enterprise international.